CC Studios was approached by a London-based AI company to lead design initiatives for both product, brand design and production efforts as an end-to-end partner for all things visual.

The project involved designing an interactive product offering on-demand and live fitness classes. Utilizing computer vision technology, the product provides real-time feedback on user performance, offering guidance on exercise techniques and improvements through visual cues and gamified elements.

The design focus was on creating an engaging and helpful user experience, tailored to encourage and assist users in their fitness journey through graphic cues and gaming elements.