Much like the AirTag, though created over 10 years before Apple’s release, I built and launched Tracy to help track essential belongings.

Tracy is a device that you carry with you all the time, so the size matter. Taking in consideration all the constrains of the internal architecture, the shape has been design to minimize the size  and make it comfortable to handle.

So to give character, elegance and premiumness, the accent has been placed around the materials and finishing. As Tracy is a small device it needs to look strong, classy and Hi-Tech in order to avoid a cheap gadget impression.The metal treatment and combination of metals give a reliability and premium feeling.  All those characteristics makes of Tracy a timeless product that can live through the years.

The idea is to use the same standard device but adding a protection in rubber that transform the standard Tracy into the kids version. Once assembled the protection makes it attractive and precious to the kids so they want to carry it and be careful to it. The rubber part can be colored, printed and replaced when you feel. Which changes Tracy into a fun accessory.