Adding an entirely new content format to Spotify is no small feat. But we’ve done it before with podcasts, and we’re excited to now do the same with audiobooks.

We’ve been testing, researching, and listening to figure out how to create the most seamless experience on Spotify. Our hope is that users who find audiobooks in their apps starting today feel that the user experience is obvious—that audiobooks fit in perfectly with how they already use Spotify.

— On a scale of 1 to 10, the final launch video gets 10/10. The production quality were high. We appreciated Artan's flexibility to change up the music after we saw the first edit. Artan always handled feedback with the most positive attitude and was always quick to jump on the changes.

I especially appreciated when he would proactively make suggestions on copy or demo/flow. I'm new to product marketing so it was helpful to have his experience and get his POV on what would flow well. The final track is high energy and fun, and worked really well as the soundtrack to announce our newest vertical. Product demo and visuals were all solid.

Lauren Vu, Director, Audiobooks Marketing at Spotify