Jam is a new, personalized way to listen with your entire squad. I Oversaw the feature identity from icon, UI to billboard - on and off platform. Leading and collaborating closely with Spotify graphic and product designers.
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The direction for Jam embodies Stark, geometric shapes that juxtapose raw, unadorned aesthetics with bold, vivid colors that serve as the project's guiding visual principle.

The visual principles aim to define what a shared session feels like by creating a explosion of shapes and color. Overlapping flat shapes, bold texts and basic figures.