We recently launched Livi, our Spanish-speaking DJ, following the success of our English-speaking DJ. I had the privilege of leading the Creative Direction for Livi, building on my previous work with the rollout of the English DJ X. I creatively directed work across various touchpoints, including advertising, in-app experiences, design toolkits, PR, and social media.
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DJ knows you and your music taste so well that it will scan the latest releases we know you’ll love, or take you back to that nostalgic playlist you had on repeat last year.
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The project required careful attention to planning, staffing, and directing multiple projects in parallel to deliver outstanding creative work across all touchpoints by launch day.
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As a key partner, the project also required me to be a strong collaborator, able to navigate a matrixed organization with ease. I successfully built relationships with stakeholders across global teams, creating bridges and bringing teams together. I connected with different groups within the organization—from regional marketing to social, brand, and product teams—as cornerstone partners, identifying opportunities and translating them into exciting work.