We recently launched Livi, our Spanish-speaking DJ, following the success of our English-speaking DJ. I had the privilege of leading Creative Direction for Livi, building on my previous work, rolling out the English DJ X.

The DJ knows you and your music taste so well that it will scan the latest releases we know you’ll like, or take you back to that nostalgic playlist you had on repeat last year.

To create the voice model for the DJ, we partnered with our own Head of Cultural Partnerships, Xavier “X” Jernigan. His voice is the first model for the DJ, and we’ll continue to iterate and innovate, as we do with all our products.

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