This playbook serves as a strategic content north star for planning marketing activations with Spotify’s Android OEM partners in emerging markets. It provides a comprehensive framework, detailing key partner integrations, creative approaches, and executional examples to guide impactful collaborations.

As Creative Director, I led the development of this playbook, focusing on creating actionable guidance for teams while ensuring alignment with Spotify’s brand and product goals. The deliverables included creative direction, messaging, and in-app assets tailored to resonate across diverse markets and partner needs.
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Below are a few visual executions from the playbook, from one of the integrations — Always On Display on Oppo phones lets you customize a screen that stays visible even when your device is at rest. It’s like a lock screen, but with a sleek, subtle display that conserves power by limiting brightness and active screen space. Switch tracks, shuffle playlists, or cue up podcasts—all without unlocking your phone. Great for workouts, commutes, and everything in between.