Earlier this year, Spotify expanded its music video offering, giving Premium subscribers in 12 markets a new way to connect with the songs and artists they love. Following a successful beta, the go-to-market strategy extended the feature to 85 additional markets, showcasing the visual worlds of artists like Charli XCX, LISA, Fontaines D.C., Nick Ward, Anirudh Ravichander, and Fireboy DML.
As the Creative Director, I led both Art Direction and Creative Direction, ensuring a seamless experience across product and brand touchpoints. This included defining the design system, shaping the in-app user experience, and creating marketing assets to amplify the rollout globally. The campaign captured global attention, earning coverage from outlets like Hypebeast and The Verge.