Earlier this year, Spotify introduced music videos in beta,giving Premium subscribers in 12 markets another way to connect with the songs and artists they love. This Go-to-market strategy aimed to roll out that offering across 85 additional markets, giving even more Premium subscribers the opportunity to dive into the visual worlds of artists like Charli xcx, LISA, Fountaines D.C, Nick Ward, Anirudh Ravichander and Fireboy DML.