Earlier this year, Spotify expanded its music video offering, giving Premium subscribers in 12 markets a new way to connect with the songs and artists they love. Following a successful beta, the go-to-market strategy extended the feature to 85 additional markets, showcasing the visual worlds of artists like Charli XCX, LISA, Fontaines D.C., Nick Ward, Anirudh Ravichander, and Fireboy DML.

As the Creative Director, I led both Art Direction and Creative Direction, ensuring a seamless experience across product and brand touchpoints. This included defining the design system, shaping the in-app user experience, and creating marketing assets to amplify the rollout globally. The campaign captured global attention, earning coverage from outlets like Hypebeast and The Verge.

Year

2023

Type

Product

Brand

Deliveries

Art Direction

Creative Direction

Brand Design

Toolkit

In app assets

Role

Creative Director

2024

Product

Brand

Art Direction

Creative Direction

Creative Director

©2010—2022
All Rights Reserved.
Website designed and engineered by Artan Mansouri.
©2010—2022
All Rights Reserved.
Website designed and engineered by Artan Mansouri.
©2010—2024
‍All Rights Reserved.
All projects are created through CC Studios.
Showcase designed and engineered by Artan Mansouri.
Artan Mansouri,
Selected work (2010-2024)
Reviewing: