This project was a cross-functional effort to roll out Spotify’s new brand globally. As Creative Director, I led a team responsible for designing and implementing the brand across a range of consumer-facing digital touchpoints and campaigns as DJ, Music Videos etc. The scope also included the refresh of Product UI Library, app stores, sign-in pages, in-app brand moments, and a refresh of key offerings such as audiobooks and other evergreen brand moments across multiple platforms.
To achieve this, we created a diverse body of work spanning Product Design, Brand Design, Illustration, Motion, and Copywriting. This required seamless collaboration across teams to ensure consistent execution and a unified brand presence, while also adapting for the unique needs of various global markets.
Below are highlights from the new Spotify brand and its creative execution.
Client review
On a scale of 1 to 10, how satisfied are you with the final delivery and quality made by CC?
— 10/10
How well Artan handle the team management, design and Creative Direction?
— 10/10
How well did we handle your feedback and revision requests?
— 10/10
How satisfied are you with the communication throughout the project?
— 10/10
