Biography
Born in the suburban district of Spånga in Stockholm, Sweden, in 1991, my life was set against a culturally rich backdrop, thanks to my Afro-Iranian (بندر عباس,) father and Shirazi (شیراز) mother.
My father, balancing his medical studies, expressed his artistic side through his saxophone, playing in Afro-Persian folk bands. Meanwhile, my mother, an independent spirit and entrepreneur, ran her own perfume boutique.
I aspired to become a comic book artist (漫画家), immersing myself in the rich storytelling and dynamic visuals that define the genre.
I later gained interest in graffiti and art community of the world
Born 1991 in the suburbs of Spånga, Stockholm, into a world where the poetic heritage of my mother's Shiraz (former Persepolis 𐎱𐎠𐎼𐎿) — a city of wine, mysticism, and the verses of Hafez and Saadi — intertwined with my father's Afro-Persian roots of Bandar Abbas (بندر عباس), a former portuguese port city. Together, creating a rich cultural backdrop for me.
As a child, I dreamed of illustrating stories as a comic book artist (漫画家), and in my teens, I immersed myself in the graffiti and streetart community. Those formative years were a prelude to a burgeoning fascination with technology, art, design, and music, that became the new mediums through which I channeled my energy, crafting innovative products and distinctive brands. Since, I’ve founded product ventures (Tracy,1,2,3), service ventures (CC Studios), independent non-profit passion projects (Certified Copy, Certified Composition, CC Mag, Torslanda Sound System), and the backing vehicle of emerging innovation and ideas, Certified Capital.
Today as the Founder and Director of CC Studios — SE559249397601, I lead a consultancy renowned for its diverse creative talent and expansive portfolio. We represent diverse talent and create work for companies like Spotify, Volvo Cars, The North Face and Christian Dior. Our team has led major launches, including Spotify Audiobooks, Spotify DJ, Volvo EX90, The Apple Watch, Apple Vision Pro, and other notable projects. We craft both as independent studios and as embedded consultants—where I am currently embedded as Global Creative Director at Spotify.
Our work has been recognized in The New York Times, Rolling Stone, and Forbes, and my team regularly contributes at institutions like Fotografiska and D&AD.
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