Biography
Born 1991 in the suburbs of Spånga, Stockholm, into a world where the poetic heritage of my mother's Shiraz (Former Persepolis) — a city of wine, mysticism, and the verses of Hafez and Saadi — intertwined with my father's Afro-Persian roots of Bandar Abbas (بندر عباس), a former portuguese port city. In Stockholm, my mother's independent perfume boutique was a wellspring of scents and entrepreneurship, while my father harmonized his medical pursuits with the soulful echoes of his percussion and saxophone in an folk band. Together, creating a rich cultural backdrop for me.
As a child, I dreamed of illustrating narratives as a comic book artist (漫画家). This creative enthusiasm intensified in my teenage years, as I wove myself into the fabric of the graffiti and streetart community. Those formative years were a prelude to a burgeoning fascination with technology, culture, design, and music, that became the new mediums through which I channeled my energy, crafting innovative products and distinctive brands.
Today as the Founder, Director, and Designer of CC Studios — SE559249397601, I lead a consultancy renowned for its diverse creative talent and expansive portfolio. CC has been instrumental in crafting major consumer launches and experiences for brands like Spotify, Volvo Cars, and The North Face, showcasing its combination of product design, branding, imagery and more. Our team has been at the forefront of Spotify Audiobooks, Spotify DJ, Volvo EX90, The Apple Watch series, Apple Vision Pro, and other notable projects. We craft both as independent studios and as embedded consultants within teams.
Our work is regularly featured in publications as The New York Times, Rolling Stones, Mashable, Tech Crunch, and Forbes. Our team also frequently help review work as jury members at competitions like D&AD, and at institutions like Fotografiska.
Born in the suburban district of Spånga in Stockholm, Sweden, in 1991, my life was set against a culturally rich backdrop, thanks to my Afro-Iranian (بندر عباس,) father and Shirazi (شیراز) mother.
My father, balancing his medical studies, expressed his artistic side through his saxophone, playing in Afro-Persian folk bands. Meanwhile, my mother, an independent spirit and entrepreneur, ran her own perfume boutique.
I aspired to become a comic book artist (漫画家), immersing myself in the rich storytelling and dynamic visuals that define the genre.
I later gained interest in graffiti and art community of the world
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